Description
“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.”
– Ron Dawson, daredreamermag.com Whatever role you play in the wide world of business marketing – from
small business owner to advertising department intern – chances are you’re aware of the concept of writing and maintaining a business blog. The internet is littered with blogs written by all types of people; the stay-at home mom looking to share her daily experiences, the film student blogging his way through his documentary-making assignments, the business CEO seeking a way to connect with his clients. Blogging is a trend that is seemingly here to stay, and that can benefit your business in many ways when executed correctly.
Why start a business blog? The short answer to this question is that a well written, interesting blog can be a simple, easy platform with which you can connect with your clients and share information with the public. Studies show that businesses who maintain blogs typically experience a bump in
sales and bring in new customers who otherwise would not have heard about the company!
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